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Tag Archives: writing tips
General Writing Guidelines for AAA.com
Be Direct Members come to the Web site to find information that will help them make a decision. Respect your readers’ time and be clear. Write briefly in concise, active sentences that use crisp American English. Stick to the point. … Continue reading
Last modified: August 6, 2010 at 12:17 am.
Posted in Editorial Tagged basics, web writing, writing tips Leave a commentGeneral Writing Guidelines for Online Marketing Communications (emails, e-newsletters, landing pages)
Support the Objective Keep the copy focused on the primary objective of the communication. Focus on one offer and one action per communication vehicle. Don’t try to be all things to all audiences. Keep it Simple Use plain language; limit … Continue reading
Last modified: August 6, 2010 at 12:17 am.
Posted in Editorial Tagged emails, landing pages, marketing, Member Connection, newsletter, writing tips Leave a comment