AAA.com
Always capitalize AAA when referring to the website. Do not include “www”.
AAA Auto Insurance
AAA offers three types of auto insurance, however, on AAA.com, we refer to all types simply as “AAA Auto Insurance.” The individual product names are for use only in face-to-face sales. For reference only, they are “AAA Select Auto Insurance,” “AAA Flex Auto Insurance” and “AAA Choice Auto Insurance.”
AAA Branches
Refer to our offices as “branches” not “branch offices” or “district offices”. When possible, use a branch’s full name. Ex: The AAA Lakeshore Plaza branch.
AAA Emergency Road Service
This is the official product name. Always spell it out and include “AAA”. Never use the internal shortening, “ERS” in any customer-facing communications.
When speaking generically about road service, the term “roadside assistance” may be used. However it should never be preceded by “AAA”. ”AAA Roadside Assistance” is not a product name.
Incorrect: AAA Roadside Assistance is the nation’s fastest.
Correct: AAA offers the nation’s fastest roadside assistance.
AAA Gift Membership
This is the official product name. Reference can also be as, “the gift of AAA Membership”.
AAA Home Insurance
The product name is “AAA Home Insurance” not “AAA Homeowner’s Insurance” or “AAA Homeowner Insurance”.
AAA Job Titles
Capitalize the title of AAA employees with Member-facing positions:
AAA Claims Representative
AAA Insurance Agent
AAA Life Insurance Specialist
AAA Vacation Specialist
AAA Prescription Savings® program
This is the official product name. The registered trademark symbol must be used in the first mention of the program in any communication.
AAA TourBook® guide
Please include the registered trademark symbol in the first mention of this product.
Incorrect: AAA Tourbooks
Correct: AAA TourBook® guides
Online space limitations make the following constructions acceptable, but less desirable:
AAA Maps and TourBook® guides
AAA Maps and tourbooks (This example does not employ the trademarked name.)
AAA TripTik® Travel Planner
This is the official name of the AAA National product that we license. Should be referred to by its full name. If space is limited online, “Travel Planner” may be omitted from the formal name.
If the full name is used once at the beginning of a communication, the product may be referred to as “TripTik” throughout the rest of the piece.
Associate Membership
Avoid using this product name in headlines, banners or other places where adequate explanation of the product is not readily present. While this is a product name, it doesn’t mean much to a user who isn’t familiar with how we define it. Instead, try using copy that reflects the idea: ”Share the Benefits of AAA”
Auto Club
Avoid this term as much as possible. Refers specifically and only to AAA and its motor clubs. Not to be used as a generic term. Both Auto and Club must be capitalized. Never say, “AAA is comprised of auto clubs.”
Automatic Renewal
This is not an official product name and should not be capitalized in running text.
Correct: Sign up for automatic renewal of your AAA Membership
Incorrect: Sign up for Automatic Membership Renewal
Member, Members, Membership
“AAA Membership” is considered a product name and capitalized as such. When referring to AAA Members, always capitalize “Member”, and any of its derivatives. It is acceptable to use capitalized “Member” or “Membership” without using “AAA” in front of it when referring to our Members or their Membership. Note: Non-members are referred to with a lowercase “m.”
Motor Club
Refers to motor clubs in general, including AAA or not. Should not be capitalized.
VIA
VIA is italicized. If the word magazine is needed, it is not capitalized.
